Hopefully this will help to ensure that gambling is marketed only to adults and not to under 18's through association with popular people such as Love Island contestants.
I had to manage a licensed trade business for a short time and I was amazed at the (1) cost to hire these reality show contestants, (2) how utterly talentless many of them were and, (3) in some cases what detestable characters some of them were when out of camerashot but most of all (4) how many young people seemed to hero worship these characters.
Good. The youth of today are far too weak and impressionable and believe anything they are told in advertising (like there are more than 2 genders). I fear for the generation teenagers coming through right now.
Agreed, This can only be a good thing
Bruh. I was born a white English male and now I identify as a 6ft 3 Chinese woman. Show some respect
Very good. Kids are so impressionable. I still truly believe it should be 21 to gamble. At 18 I had zero money intelligence. Went from 17 year old 6former to earning £1000 a month paying no rent. Gambling did become a big thing for me. Thankfully I realised before it was too late and reeled it in before it became unmanageable. I also believe they need to teach far more "life lessons" in schools. Addictions and mental health awareness would be top priority on my list.
this is a good point, I know when I was at school, "drug day" was a thing where outside companies would come in and spend the day putting on classes regarding drug use and information that people would need.
I can't at all remember anything regarding gambling information, or any other forms of addiction which could be quite beneficial at a young age.
Marketing to young people by giving it the appearance of something that it is not is now totally commonplace.
How many football teams carry advertising from betting companies or how many "celebs" such as that woeful idiot Rylan promote bingo sites. The plethora of subliminal messaging aimed at "future customers" is utterly distasteful to me.
Gambling is not a bad thing and is no more harmful than many other habits that human beings face every day. That is the case for most people anyway.
When I was about 18 I could gamble however I did not have access to the internet or to credit and the opportunities to gamble were far more limited. Those limitations would not apply now. If a youngster at that time got paid on Thursday night and blew all of their cash in the bookies on Saturday they'd be skint for a week and would have time to reflect and learn a lesson. Nowadays with 24/7 access and the availabity of credit that lesson may only be learnt when a considerable debt has been accrued.
Marketeers are often amoral in this regard and focus on the indirect audience as much as the apparent target.
I have said this before on this forum the ability to gamble, especially online, should be governed by a gambling passport issued a regulated by the government.
The tightening of regulations as to how casinos interact with customers is just papering over the cracks and is too little and very often too late.
How does this work in the modern world of online casino streams?
Arguably people like xQc, Train, Nelk and other YT/Twitch streamers are more well known celebrities than people that appear on terrestrial TV shows but presumably can continue to put out hours of content promoting their shady crypto casinos which a young demographic will regularly tune in and see, whilst never even seeing an advert on ITV that includes some unknown who once got his nob sucked on Love Island.
Or would this be the first step in impacting how people share casino content online?
Perhaps this monetisation if their streams from a UK audience being nullified may be the way to influence this.
The old issue of free speech would arise here however the promotion of things that are illegal would ultimately allow the ISP’s to ban the content and reduce their revenue accordingly.
That absolute nutjobs like Xposed can stream from their father’s garage pretending to do spins for $100,000 at a time and get endless subscribers is just idiocy as surely no-one believes it is real except the sad vulnerable fools who sign up to the dodgy casinos he promotes.
I completely agree with you that gambling should not be sold to minors or young people, and it is beautiful that steps are being taken to prevent this. It is very important because young people are easily influenced by famous personalities and celebrities.
They mustn't get into bad habits like gambling at a young age. By the way, I started gambling at a conscious age and was fully prepared for it. I have carefully studied the project and learned different game strategies to develop my mental abilities. In general, I like to enjoy the game, and I advise everyone to play responsibly.
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